A disappointed salesman of Coca Cola returns from his Middle East assignment. A friend asked, “Why weren’t you successful with the Arabs?”
The salesman explained, “When I got posted in the Middle East, I was very confident that I will makes a good sales pitch as Cola is virtually unknown there. But, I had a problem I didn’t know to speak Arabic. So, I planned to convey the message through 3 posters…
First poster, a man crawling through the hot desert sand… totally exhausted and panting.
Desert-man-exhausted
Second, the man is drinking our Cola and
Third, our man is now totally refreshed.
Drinking-coca-cola
Then these posters were pasted all over the place”
“That should have worked,” said the friend.
The salesman replied, “Well, not only did I not speak Arabic, I also didn’t realize that Arabs read from right to left…”
The salesman explained, “When I got posted in the Middle East, I was very confident that I will makes a good sales pitch as Cola is virtually unknown there. But, I had a problem I didn’t know to speak Arabic. So, I planned to convey the message through 3 posters…
First poster, a man crawling through the hot desert sand… totally exhausted and panting.
Desert-man-exhausted
Second, the man is drinking our Cola and
Third, our man is now totally refreshed.
Drinking-coca-cola
Then these posters were pasted all over the place”
“That should have worked,” said the friend.
The salesman replied, “Well, not only did I not speak Arabic, I also didn’t realize that Arabs read from right to left…”
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